Those of you with online [blog] or other web competition would do wise to keep tabs on them. The Technology Evangelist writes that there are easy and automated tools online that can help you.
Use Persistent Searches: Too lazy to run that search on a regular basis? Subscribe to blog search results by clicking one of the Atom or RSS links at the bottom of the results page. Paste the resulting URL into the RSS reader of your choice. A few popular readers today include Bloglines, News Gator, My Yahoo, and Google Reader.
Several of the methods described in the post also apply for news stories as well. Those of you in the blogosohere can use news story subscriptions for writing material and ideas.
